Ahmad Rajabli 27B, Uber Plaza, Baku, Azerbaijan

Program Curriculum

Path to Global Startup Community

Module I – Formation: The Fundamentals
What do we know now?
  • The Fundamentals of Entrepreneurship
  • Customer Development Process
  • Design Thinking
  • Design Thinking exercise on idea generation (practical session)
  • Value Proposition
  • Value Proposition development (practical session)
  • Business Model Canvas
  • Defining Initial Business Model (practical session)
  • Beachhead and adjacent segments
  • Revenue streams analysis
  • Analysis, TAM, SAM, Target Market
Module II – Validation: The tools and techniques
Validation, Iteration and Pivoting
  • Fits and risks of failure
  • MVP (Minimum Viable Product)
  • MVP validation
  • Market Research Methodology
  • Data collection and analysis methodologies
  • Designing Survey Questions
  • Customer Interviews and common mistakes
Module III – Growth (Establish and Strengthen)
Market(s) and Getting to Them
  • Web Customer Acquisition Costs (CAC)
  • Customer lifecycle and Marketing (AARRR)
  • Go to Market strategies (Growth Hacking)
  • Marketing Mix (practical session)
  • Financial Forecasting (practical session)
  • P&L Statement (practical session)
  • Cash Flow (practical session)
Funding (Fundraising)
  • Funding stages of a startup
  • Funding Options for startups (practical session)
  • Alternative Funding Options
  • “7 Deadly Sins” of Fundraising
  • The Perfect Pitch Development and Pitching Skills
  • Executive Summary Development (practical session)
Module IV –  Recap/Next Steps/Path to “Success”
  • Intellectual Property Overview
  • Executive Summary Development (practical session)
  • Sustainability and roadmap (practical session)
  • Recap session
  • End of the GrowthCoachBaku Program

* note: structure of the program curriculum is subject to change if necessary